1. COMPONENTS AND ASSESSMENTS
      2. Standards and Competencies
      3. Competencies
      4. Aligned Washington State Standards
      5. Writing
      6. Communication

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      Everett Public Schools    alt
       
      Marketing Operations Framework
      Course: Marketing Operations
      Total Framework Hours up to: 180
      CIP Code: 521801
      [ ] Exploratory [X] Preparatory  
      Date Last Modified: 03/18/2012
      Career Cluster: Marketing Operations                          
      Cluster Pathway: Marketing Communications                                          
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Product/Service Management Assessment
      Leadership Alignment: Think Creatively

      1.A.2 Create new and worthwhile ideas (both incremental and radical concepts)

      1.A.3 Elaborate, refine, analyze and evaluate their own ideas in order to improve and maximize creative efforts

      Use Systems Thinking

      2.B.1   Analyze how parts of a whole interact with each other to produce overall outcomes in complex systems

      Communicate Clearly

      3.A.2  Listen effectively to decipher meaning, including knowledge, values, attitudes and intentions

      3.A.5   Communicate effectively in diverse environments (including multi-lingual)

      Collaborate with Others

      3.B.1   Demonstrate ability to work effectively and respectfully with diverse teams

      3.B.2   Exercise flexibility and willingness to be helpful in making necessary compromises to accomplish a common goal

      3.B.3   Assume shared responsibility for collaborative work, and value the individual contributions made by each team member

      Use and Manage Information

      4.B.1   Use information accurately and creatively for the issue or problem at hand

      4.B.3   Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information

      5.B.1 Understand and utilize the most appropriate media creation tools, characteristics and conventions

      Apply Technology Effectively

      6.A.2   Use digital technologies (computers, PDAs, media players, GPS, etc.), communication/networking tools and social networks appropriately to access, manage, integrate, evaluate and create information to successfully function in a knowledge economy

      6.A.3   Apply a fundamental understanding of the ethical/legal issues surrounding the access and use of information technologies

      Adapt to Change

      7.A.1    Adapt to varied roles, jobs responsibilities, schedules and contexts

      7.A.2    Work effectively in a climate of ambiguity and changing priorities

      Be Flexible

      7.B.1   Incorporate feedback effectively

      7.B.2   Deal positively with praise, setbacks and criticism

      7.B.3   Understand, negotiate and balance diverse views and beliefs to reach workable solutions, particularly in multi-cultural environments

      Manage Goals and Time

      8.A.1    Set goals with tangible and intangible success criteria

      Works Independently

      8.B.1    Monitor, define, prioritize and complete tasks without direct oversight

      Be Self Directed

      8.C.2 Demonstrate initiative to advance skill levels towards a professional level

      8.C.4 Reflect critically on past experiences in order to inform future progress

      Interact Effectively with Others

      9.A.1    Know when it is appropriate to listen and when to speak

      9.A.2    Conduct themselves in a respectable, professional manner

      Produce Results

      10.B.1   Demonstrate additional attributes associated with producing high quality products including the abilities to:

      1.   work positively and ethically

      2.   manage time and projects effectively

      3.   multi-task

      4.   participate actively, as well as be reliable and punctual

      5.   present oneself professionally and with proper etiquette

      6.   collaborate and cooperate effectively with teams

      7.   respect and appreciate team diversity be accountable for results

      Guide and Lead Others

      11.A.1     Use interpersonal and problem-solving skills to influence and guide others toward a goal

      11.A.2  Leverage strengths of others to accomplish a common goal

      11.A.3     Inspire others to reach their very best via example and selflessness

      11.A.4     Demonstrate integrity and ethical behavior in using influence and power

      Be Responsible to Others

      11.B.1    Act responsibly with the interests of the larger community in mind
      Standards and Competencies
      Standard/Unit: Product/Service Management
      Competencies
      Total Learning Hours for Unit: 25
      ·   Generate product ideas (PM: 127)(SP)

      ·   Determine feasibility of product idea (PM: 129)(SP)

      ·   Demonstrate application of product mix; including product depth/width (PM: 003)(SP)

      ·   Demonstrate application of the factors affecting pricing decision (PI: 002)(ON)

      ·   Select vendors
      Aligned Washington State Standards
      Reading
      Component 2.1 Demonstrate evidence of reading comprehension

      2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences

      Component 2.3 Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

      2.3.4 Synthesize information from a variety of sources.

      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
      Math
      Component (Algebra)1.6 Data and distributions

      A1.6B Make valid inferences and draw conclusions based on data.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Promotion Assessment/Communication Assessment
      Leadership Alignment: Creativity and Innovation: Promotion Assessment/Communication Assessment

                                               Media Literacy: Promotion Assessment/Communication Assessment
      Standards and Competencies
      Standard/Unit: Promotion
      Competencies
      Total Learning Hours for Unit: 30
      ·   Explain the nature of a promotional plan (PR:073)(SP)

      ·   Coordinate activities in the promotional mix (PR:076)(SP)

      ·   Create and evaluate a promotional plan using various types of media (PR: 001)(CS) * (PR: 073)(SP)
      Aligned Washington State Standards
      Reading
      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
      Math
      Component (Algebra)1.6 Data and distributions

      A1.6B Make valid inferences and draw conclusions based on data.
      Art
      Art 1.2 Develops visual arts skills and techniques.

      1.2.1 Analyzes, applies, and evaluates the skills and techniques of visual arts to create original works of art in two and/or three dimensions.

      Art 1.4 Understands and applies audience conventions in a variety of settings, performances, and presentations of visual arts.

      1.4.1 Analyzes and evaluates the conventions and responsibilities of the audience and applies the conventions that are appropriate given the setting and culture.

      Art 3.2 Uses visual arts to communicate for a specific purpose.

      3.2.1 Analyzes and evaluates visual artworks that communicate for a specific purpose and applies his/her understanding when creating artworks.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Emotional Intelligence Assessment/Customer Relations Assessment
      Leadership Alignment: Social and Cross-Cultural: Emotional Intelligence Assessment/Customer Relations Assessment
      Standards and Competencies
      Standard/Unit: Emotional Intelligence
      Competencies
      Total Learning Hours for Unit: 25
      ·   Foster positive working relationships/teamwork (EI:005)(CS)

      ·   Demonstrate Initiative at Work (EI:002)(PQ)

      ·   Illustrate positive attitude (EI:003)(PQ)

      ·   Practice ethical work habits (EI:004)(PQ)

      ·   Demonstrate diversity sensitivity (EI: 011)

      ·   Apply feedback for personal growth (EI:15)(PQ)
      Aligned Washington State Standards
      Reading
      Reading 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Emotional Intelligence Assessment/Customer Relations Assessment
      Leadership Alignment: Social and Cross-Cultural: Emotional Intelligence Assessment/Customer Relations Assessment
      Standards and Competencies
      Standard/Unit: Customer Relations
      Competencies
      Total Learning Hours for Unit: 25
      ·   Demonstrate positive customer relations (EI:031)(CS)

      ·   Handle difficult customers (EI:013)(CS)
      Aligned Washington State Standards
      Reading
      Reading 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.  



      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Promotion Assessment/Communication Assessment
      Leadership Alignment: Learning and Innovation: Promotion Assessment/Communication Assessment

                                               Media Literacy: Promotion Assessment/Communication Assessment



      Standards and Competencies
      Standard/Unit: Communication



      Competencies
      Total Learning Hours for Unit: 20
      ·   Organize information (CO:086)(CS)

      ·   Create and utilize appropriate graphic aides (CO:087)(CS)

      ·   Write persuasive messages (CO:031)(SP)

      ·   Prepare written reports (CO:094) (LAP NF:1)(SP)



      Aligned Washington State Standards
      Reading
      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.



      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.



      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
      Math
      Component (Algebra)1.6 Data and distributions

      A1.6B Make valid inferences and draw conclusions based on data.
      Art
      Art 1.2 Develops visual arts skills and techniques.

      1.2.1 Analyzes, applies, and evaluates the skills and techniques of visual arts to create original works of art in two and/or three dimensions.

      Art 1.4 Understands and applies audience conventions in a variety of settings, performances, and presentations of visual arts.

      1.4.1 Analyzes and evaluates the conventions and responsibilities of the audience and applies the conventions that are appropriate given the setting and culture.

      Art 3.2 Uses visual arts to communicate for a specific purpose.

      3.2.1 Analyzes and evaluates visual artworks that communicate for a specific purpose and applies his/her understanding when creating artworks.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Human Resource Management Assessment/Operations Assessment

      Business Law Assessment/Operations Assessment
      Leadership Alignment: Critical Thinking and Problem Solving: Human Resource Management Assessment

                                               Initiative and Self-Direction: Human Resource Management Assessment

      Productivity and Accountability: Human Resource Management Assessment

      Leadership and Responsibility: Human Resource Management Assessment
      Standards and Competencies
      Standard/Unit: Operations
      Competencies
      Total Learning Hours for Unit: 30
      ·   Maintain business records

      ·   Describe health and safety regulations in business

      ·   Report noncompliance with business health and safety regulations

      ·   Follow instructions for use of equipment, tools and machinery

      ·   Follow safety precautions

      ·   Maintain a safe work environment

      ·   Identify potential safety issues

      ·   Identify routine activities for maintaining business facilities and equipment
      Aligned Washington State Standards
       
      Reading
      Component 2.1 Demonstrate evidence of reading comprehension

      2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences

      Component 2.3 Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

      2.3.4 Synthesize information from a variety of sources.

      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
       
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
       
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Business Law Assessment/Operations Assessment
      Leadership Alignment: Information Literacy:    Business Law Assessment/Operations Assessment
      Standards and Competencies
      Standard/Unit: Business Law
      Competencies
      Total Learning Hours for Unit: 5
      ·   Evaluate workplace regulations (BL:008)(SU)

      ·   Demonstrate strategies for legal/government compliance (BL: 011)
      Aligned Washington State Standards
      Reading
      Component 2.1 Demonstrate evidence of reading comprehension

      2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences

      Component 2.3 Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

      2.3.4 Synthesize information from a variety of sources.

      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Information Management Assessment
      Leadership Alignment: Information Literacy:    Information Management Assessment
      Standards and Competencies
      Standard/Unit: Information Management
      Competencies
      Total Learning Hours for Unit: 5
      ·   Conduct market research to obtain business information

      ·   Display data in charts/graphs or in tables (IM: 347)

      ·   Interpret statistical findings  
      Aligned Washington State Standards
      Reading
      Component 2.1 Demonstrate evidence of reading comprehension

      2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences

      Component 2.3 Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

      2.3.4 Synthesize information from a variety of sources.

      Component 3.1: Read to learn new information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Component 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Component 3.3: Read for career applications

      3.3.1 Apply appropriate reading strategies for interpreting technical and nontechnical documents used in job-related settings.
      Writing
      Component 3.1: Develops ideas and organizes writing.

      3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
      Math
      Component (Algebra)1.6 Data and distributions

      A1.6B Make valid inferences and draw conclusions based on data.

      Component (Mathematics 3) 3.8 Core Processes

      M3.8.A Analyze a problem situation and represent it mathematically

      M3.8.B Select and apply strategies to solve problems.

      M3.8.E Read and interpret diagrams, graphs, and text containing the symbols, language, and conventions of mathematics.

      M3.8.F Summarize mathematical ideas with precision and efficiency for a given audience and purpose.

      M3.8.G Synthesize information to draw conclusions and evaluate the arguments and conclusions of others.

      M3.8.H Use inductive reasoning and the properties of numbers to make conjectures, and use deductive reasoning to prove or disprove conjectures.  
      COMPONENTS AND ASSESSMENTS
      Performance Assessments: Human Resource Management Assessment/Operation Assessment
      Leadership Alignment: Leadership and Responsibility:    Human Resource Management Assessment/Operation Assessment
      Standards and Competencies
      Standard/Unit: Human Resource Management
      Competencies
      Total Learning Hours for Unit: 10
      ·   Train staff on new positions
      Aligned Washington State Standards
      Reading
      Reading 3.1 Read to learn information.

      3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.

      Reading 3.2 Read to perform a task

      3.2.2 Apply understanding of complex information, including functional documents, to perform a task.

      Reading 3.3 Read for career applications.

      3.3.1 Apply appropriate reading strategies for interpreting technical and non-technical documents used in job-related settings.
      Communication
      Component 1.2 Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

      1.2.2 Evaluates the effect of bias and persuasive techniques in mass media.

      Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks .

      2.2.1 Uses communication skills that demonstrate respect.

      2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
      21st Century Skills
      Check those that students will demonstrate in this course:
      LEARNING & INNOVATION

      Creativity and Innovation

      [ ] Think Creatively

      [ ] Work Creatively with Others

      [ ] Implement Innovations

      Critical Thinking and Problem Solving

      [X] Reason Effectively

      [X] Use Systems Thinking

      [X] Make Judgments and Decisions

      [X] Solve Problems

      Communication and Collaboration

      [ ] Communicate Clearly

      [ ] Collaborate with Others
      INFORMATION, MEDIA & TECHNOLOGY SKILLS

      Information Literacy

      [X] Access and /evaluate Information

      [X] Use and Manage Information

      Media Literacy

      [ ] Analyze Media

      [ ] Create Media Products

      Information, Communications and Technology

      (ICT Literacy)

      [ ] Apply Technology Effectively

       
      LIFE & CAREER SKILLS

      Flexibility and Adaptability

      [ ] Adapt to Change

      [ ] Be Flexible

      Initiative and Self-Direction

      [X] Manage Goals and Time

      [ ] Work Independently

      [X] Be Self-Directed Learners

      Social and Cross-Cultural

      [X] Interact Effectively with Others

      [X] Work Effectively in Diverse Teams

      Productivity and Accountability

      [X] Manage Projects

      [X] Produce Results

      Leadership and Responsibility

      [X] Guide and Lead Others

      [X] Be Responsible to Others  

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