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    Introduction to Marketing Framework
    Course: Introduction to Marketing Total Framework Hours up to: 180
    CIP Code:   521400 [X]Exploratory [ ]Preparatory   Date Last Modified: 05/12/2012
    Career Cluster: Marketing                            Cluster Pathway: Marketing                                          
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Marketing Core Standards Assessment
    Leadership Alignment: Produce Results

    10.B.1 (1-10) Demonstrate additional attributes associated with producing high quality products including the abilities to:

    1.   work positively and ethically

    2.   manage time and projects effectively

    3.   multi-task

    4.   participate actively, as well as be reliable and punctual

    5.   present oneself professionally and with proper etiquette

    6.   collaborate and cooperate effectively with teams

    7.   respect and appreciate team diversity

    8.   be accountable for results
    Standards and Competencies
    Standard/Unit: Marketing
    Competencies Total Learning Hours for Unit: 20
    Explain marketing and its importance in a global economy (MK:001) (CS)

    · Describe marketing functions and related activities (MK:002) (CS)

    · Explain the role of business in society (EC: 070) (CS)

    · Describe types of business activities (EC: 071) (CS)
    Common Core
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 1.1: Uses listening and observation skills and strategies to focus attention and interpret information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 2.3: Uses skills and strategies to communicate interculturaly.

    2.3.2 Creates personal intercultural communication norms to guide one’s self in a diverse social system.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations

    3.1.1 Applies skills to plan and organize effective oral communication and presentation.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.

    Component 3.3: Uses effective delivery.

    3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations.

    Component 4.1: Assesses effectiveness of one’s own and others’ communication.

    4.1.1 Analyzes and evaluates strengths and weaknesses of one’s own communication using own or established criteria.
    Math M1.1. Core Content: Solving problems

    M1.1.A Select and justify functions and equations to model and solve problems.

    M1.1.B Solve problems that can be represented by linear functions, equations, and inequalities.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Economics Core Standards Assessment
    Leadership Alignment: Communicate Clearly  

    3.A.1 Articulate thoughts & ideas effectively using oral, written & nonverbal communication skills in a variety of forms & contexts
    Standards and Competencies
    Standard/Unit: Economics
    Competencies Total Learning Hours for Unit: 25
    · Distinguish between economic goods and services (EC:002, EC LAP 10) (CS)

    · Explain the concept of economic resources (EC:003, EC LAP 14) (CS)

    · Describe the concepts of economic scarcity and economic activities (EC:001, EC LAP 6) (CS)

    · Determine economic utilities created by business activities (EC:004, EC LAP 13) (CS)

    · Explain the principles of supply and demand (EC:005, EC LAP 11) (CS)

    · Describe the functions of prices in markets (EC:006, EC LAP 12) (CS)

    · Explain the types of economic systems (EC:072, EC LAP 17) (CS)
    Common Core
    Reading Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Selling Core Standards Assessment
    Leadership Alignment: Communicate Clearly

    3.A.2 Listen effectively to decipher meaning, including knowledge, values, attitudes and intentions

                                             Interact Effectively with Others

    9.A.1 Know when it is appropriate to listen and when to speak
    Standards and Competencies
    Standard/Unit: Selling
    Competencies Total Learning Hours for Unit: 20
    · Explain the nature and scope of the selling function (SE: 017) (CS)*

    · Explain the role of customer service as a component selling relationships (SE: 076) (CS) *

    · Explain key factors in building a clientele (SE: 828) (SP)

    · Explain company selling policies (SE: 932) (CS) *

    · Explain business ethics in selling (SE: 106) (SP)

    · Describe the use technology in selling function (SE: 107) (SP)

    · Analyze product information to identify product features and benefits (SE: 109) (SP)

    · Acquire product information for use in selling (SE: 062) (CS) *
    Common Core
    Reading Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations

    3.1.1 Applies skills to plan and organize effective oral communication and presentation.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.

    Component 3.3: Uses effective delivery.

    3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Professional Development Core Standards Assessment
    Leadership Alignment: Communicate Clearly

    3.A.3 Use communication for a range of purposes (e.g. to inform, instruct, motivate and persuade)
    Standards and Competencies
    Standard/Unit: Professional Development
    Competencies Total Learning Hours for Unit: 15
    · Set personal goals (PD: 018) (CS) *

    · Make decisions (PD: 017) (CS) *

    · Explain the need for innovation skills (CS)

    · Demonstrate problem solving skills (PD: 007) (CS)
    Common Core
     

     

     

    Writing     		Component 1.4 Edits text.

    1.4.1 Proofreads final draft for errors.

    Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.

    Component 1.6: Adjusts writing process as necessary.

    1.6.1 Applies understanding of the recursive nature of writing process.

    Component 2.1: Adapts writing for a variety of audiences.

    2.1.1 Applies understanding of multiple and varied audiences to write Effectively.

    Component 2.2: Writes for different purposes.

    2.2.1 Demonstrates understanding of different purposes for writing.

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.

    Component 3.1: Develops ideas and organizes writing.

    3.1.1 Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples.

    3.1.2 Analyzes and selects effective organizational structures.

    Component 3.2: Uses appropriate style.

    3.2.1 Analyzes audience and purposes and uses appropriate voice.

    3.2.2 Analyzes and selects language appropriate for specific audiences and purposes

    Component 3.3: Knows and applies writing conventions appropriate for the grade level.

    3.3.2 Spells accurately in final draft.

    3.3.3 Applies capitalization rules.

    3.3.4 Applies punctuation rules.

    3.3.5 Applies usage rules.

    3.3.6 Uses complete sentences in writing.

    3.3.7 Applies paragraph conventions.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Product/Service Management Core Standards Assessment
    Leadership Alignment: Work Creatively with Others

    1.B.2 Be open and responsive to new and diverse perspectives; incorporate group input and feedback into the work

                                         Interact Effectively with Others

    9.A.2 Conduct themselves in a respectable, professional manner
    Standards and Competencies
    Standard/Unit: Product/Service Management
    Competencies Total Learning Hours for Unit: 30
    · Describe the need for marketing information (IM:012 ) (CS) *

    · Explain the nature and scope of the marketing-information management function (IM:001 ) (SP)

    · Explain the role of ethics in marketing-information management (IM:025 ) (SP)

    · Explain the nature of positive customer relations (El: 031) (CS) *

    · Demonstrate a customer-service mindset (El: 032) (CS) *

    · Identify company’s brand promise (CR: 001) (CS) *

    · Explain the nature and scope of the pricing function (PI: 001) (SP)

    · Describe the role of business ethics in pricing (PI: 015) (SP)

    · Explain factors affecting pricing decisions (PI: 002) (SP)

    · Conduct SWOT analysis for the use in the marketing planning process (IM: 141) (MN)

    · Explain the concept of marketing strategies (IM: 194) (CS) *

    · Explain the concept of market and market identification (IM: 196) (CS) *
    Common Core
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations

    3.1.1 Applies skills to plan and organize effective oral communication and presentation.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.

    Component 3.3: Uses effective delivery.

    3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Financial Analysis Core Standards Assessment
    Leadership Alignment: Communicate Clearly:

    3.A.5 Communicate effectively in diverse environments (including multi-lingual)
    Standards and Competencies
    Standard/Unit: Financial Analysis
    Competencies Total Learning Hours for Unit: 10
    · Explain forms of financial exchange (cash, credit, debit, electronic funds transfer, etc.) (FI: 058) (PQ)   

    · Identify types of currency (paper money, coins, banknotes, government bonds, treasury notes, etc.) (FI: 059) (PQ)

    · Describe functions of money (medium of exchange, unit of measure, store of value) (FI: 059) (PQ)

    · Describe sources of income (wages/salary, interest, rent, dividends, transfer payments, etc.) (FI: 061) (PQ)

    · Explain the time value of money (FI: 062) (CS) *

    · Explain the purposes and importance of credit (FI: 002) (CS) *

    · Explain legal responsibilities associated with financial exchanges (FI: 063) (CS) *
    Common Core
    Reading Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations

    3.1.1 Applies skills to plan and organize effective oral communication and presentation.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.

    Component 3.3: Uses effective delivery.

    3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations.
    Math M1.1. Core Content: Solving problems

    M1.1.A Select and justify functions and equations to model and solve problems.

    M1.1.D Solve problems that can be represented by exponential functions and equations.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Channel Management Core Standards Assessment
    Leadership Alignment: Make Judgments and Decisions

    2.C.5 Reflect critically on learning experiences and processes
    Standards and Competencies
    Standard/Unit: Channel Management
    Competencies Total Learning Hours for Unit: 10
    · Explain the nature and scope of channel management (DS: 001) (CS) *

    · Explain the relationship between customer service and channel management (DS: 029) (CS) *

    · Explain the nature of channels of distribution (DS: 055) (CS) *

    · Describe the use of technology in the channel management function (DS: 054) (CS) *
    Common Core
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.
    Math M1.1. Core Content: Solving problems

    M1.1.A Select and justify functions and equations to model and solve problems.

    M1.1.D Solve problems that can be represented by exponential functions and equations.
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Promotion Core Standards Assessment
    Leadership Alignment: Be Responsible to Others

    11.B.1 Act responsibly with the interests of the larger community in mind
    Standards and Competencies
    Standard/Unit: Promotion
    Competencies Total Learning Hours for Unit: 20
    · Explain the role of promotion as a marketing function (PR: 001) (CS) *

    · Explain the types of promotion (PR: 002) (CS) *

    · Identify the elements of the promotional mix (PR: 003) (SP)

    · Explain the nature of a promotional plan (PR: 073) (SP)

    · Explain the types of advertising media (PR: 007) (SP)

    · Explain the components of advertisements (SP: 014) (SP)
    Common Core
    Reading Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes. 

    Component 2.3: Writes in a variety of forms/genres.

    2.3.1 Uses a variety of forms/genres.

    Component 2.4: Writes for career applications.

    2.4.1 Produces documents used in a career setting.
    Communication Component 2.1: Uses language to interact effectively and responsibly in a multicultural context

    2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies.

    Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks.

    2.2.1 Uses communication skills that demonstrate respect.

    2.2.2 Applies skills and strategies to contribute responsibly in a group setting.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations

    3.1.1 Applies skills to plan and organize effective oral communication and presentation.

    Component 3.2 Uses media and other resources to support presentations.

    3.2.1 Uses available technology and resources to support or enhance a presentation.

    Component 3.3: Uses effective delivery.

    3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations.
     21st Century Skills
    Check those that students will demonstrate in this course
    LEARNING & INNOVATION

    Creativity and Innovation

    [ ]Think Creatively

    [X]Work Creatively with Others

    [ ]Implement Innovations

    Critical Thinking and Problem Solving

    [ ]Reason Effectively

    [ ]Use Systems Thinking

    [X]Make Judgments and Decisions

    [ ]Solve Problems

    Communication and Collaboration

    [X]Communicate Clearly

    [ ]Collaborate with Others     		INFORMATION, MEDIA & TECHNOLOGY SKILLS

    Information Literacy

    [ ]Access and /evaluate Information

    [ ]Use and Manage Information

    Media Literacy

    [ ]Analyze Media

    [ ]Create Media Products

    Information, Communications and Technology

    (ICT Literacy)

    [ ]Apply Technology Effectively

          		LIFE & CAREER SKILLS

    Flexibility and Adaptability

    [ ]Adapt to Change

    [ ]Be Flexible

    Initiative and Self-Direction

    [ ]Manage Goals and Time

    [ ]Work Independently

    [ ]Be Self-Directed Learners

    Social and Cross-Cultural

    [X]Interact Effectively with Others

    [ ]Work Effectively in Diverse Teams

    Productivity and Accountability

    [ ]Manage Projects

    [X]Produce Results

    Leadership and Responsibility

    [ ]Guide and Lead Others

    [X] Be Responsible to Others


     

     

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