![]() | Tragedy Communications Updated June 29, 2023 |
· Emphasize that our focus is on students' and staff members' well-being and safety.
· Share information about supports available to staff and students.
· Share accurate information with staff, parents, and students to dispel rumors as needed.
· Remind stakeholders not to propagate information in an attempt to avoid spreading rumors and being the source of information that is not ours to share and/or where there are official sources with more accurate information (e.g., police, coroner, fire, etc.).
Guidelines for trauma response communications:
· Follow family's direction/wishes: do not share specific details about incident without permission, including student name, details regarding accident or cause of death, etc., even if information is known via social media, the news, etc. If asked about specific details, fall back on "We aren't at liberty to share that information. We are following the wishes of the family regarding the release of information."
· Always consider the impacted family as the audience: be mindful of how your message will be received by the family. (i.e., if the family received a copy of the message, how would they react?)
· Stay in our lane and avoid being a source of information: information about an event that occurs outside of school hours is not ours to share; if we share information before law enforcement, the coroner and/or the family, we may be sharing information before all family members have been informed and/or we may become the source that media turns to.
· Avoid oversharing: share detailed information on a need-to-know basis (not generally entire distribution lists) both internally and externally. Unless we have permission from the family, we do not want to email out names, event details, etc.
· Do not discuss sensitive topics through digital means: share any information that you wouldn't want to be released publicly (e.g., suicide as cause of death) in person or by phone call with those individuals who need to know.
· Encourage that all respect the family's privacy unless we are given specific instructions from family on how they would like to receive support.
· Communicate in person as much as possible, or phone call if necessary. Follow up with email.
Matrix for communicating death in district | Administrator comm to staff | Administrator comm to families | Support for students | District email to staff | District comm to families | News release |
Death of certificated or classified school staff | yes | yes | yes | no | no | no |
Death of school staff family member | optional | no | no | no | no | no |
Death of district staff family member | optional | no | no | no | no | no |
Death of district / CRC staff | to CRC, yes, schools if the person had a lot of contact | no | no | yes | no | no |
Death of cabinet-level staff | no | no | optional | yes | optional | optional |
Death of superintendent | no | no | optional | yes | yes | yes |
Death of board member | no | no | no | yes | yes | yes |
Death of a student | yes | yes | yes | no* | no | no |