1. Two-year Plan – Marketing – 2008-2010                            
    1. (Jodi Galli, Shane Kleven, George Brush, and Jennifer Chambers)




 


Two-year Plan – Marketing – 2008-2010                            





(Jodi Galli, Shane Kleven, George Brush, and Jennifer Chambers)

Goal Area Instructional Practices:

What are we going to do to get students learning to high standards?
People Involved Schedule of Activities Resources Needed

-professional development

-trainers

-district support
Evidence of Implementation.

What are teachers doing?
Evidence of Impact:

What are students’ doing?
 
CURRICULUM INSTRUCTION

 

 

 

 

 

 
·   Coordination and sharing common successful activities, Business and Marketing areas.

·   Continue frameworks and assessment collaboration/LAPS.

·   Develop Intro courses .IES curriculum

·   Standardize grading for learning practices and common assessments for all classes
Marketing teachers

 
Grading for learning planning time via PLC ·   Obtain updated computer equipment

·   Attend IES training

·   Attend Conclave conference

·   Videos for fashion & sports

·   Subscriptions

·   Time to meet as a group to discuss curriculum/LAPS.
Implementing resources into curriculum to match the frameworks.

·   Frameworks/assessments are taking shape.

·   Meeting to share information.

·   Develop a District IES
Higher level of learning by students

 
WASL alignment

 

 

 
·   Continue to align WASL in frameworks/curriculum/assessment

 
·   Marketing Teachers Continuing activities to support WASL WASL Continuing to provide WASL support activities Student Success on WASL
CAREER COMPONENT (Bridges, WOIS)

 
·   Use WOIS or Bridges to add a career component to classes

 

 
·   Marketing Teachers

·   Career Specialist
Share and review lessons for Bridges/WOIS Computers, internet, time. Sharing and reviewing assignments Learning about careers through research and presentation
LEADERSHIP

 

 

 
·   DECA participation by Marketing Students

·   Leadership activities

·   Student Recognition via completion certificates

·   Use Marketing students and DECA to promote marketing classes

 
·   Marketing Teachers Competitions,

·   Conferences,

·   Various activities

·   Certificates
Funds, equipment, support from ASB, School, CTE and District Providing a variety of activities for students to demonstrate and learn leadership skills. Learning Leadership through experiential learning

·   Receiving recognition for leadership
INDUSTRY AND POST SECONDARY CONNECTIONS

 
·   Offer Tech-Prep credit in applicable classes

·   Speakers from industry

·   Field trips
Marketing teachers

·   Community college coordinators

·   Industry representatives
Tech Prep meeting with EVCC director

·   Speakers impart their knowledge to our classes

 
·   Time to meet with college coordinators

·   Time to discuss opportunities w/ industry reps

·   Funds
Complete course alignment

·   Hosting monthly industry presentations

·   Field trips scheduled

 
·   Applying for college courses

·   Applying for Internships

·   Applying for post-secondary schools

·   Awareness of careers and education opportunities
PROGRAM MARKETING

 

 
·   Emphasize promotion of our classes to 10th graders as well as upper classmen

·   8th grade career fairs, welcome nights and High School & Beyond events

·   Meet with counselors around registration to inform

·   Letters to 8th grade students

·   PowerPoint to share at multiple events
Marketing teachers

·   Counselors

·   Students
 

·   District Tech Night

·   8th grade parent nights

·   Parent Nights

·   Middle School

Career Fairs
·   Paper, new computers, printers, time, in-focus, video camera

 
·   Increase enrollment and student familiarity with what skills our classes offer Registering for courses.
ADVISORY COMMITTEE

 

 
·   Meet with committee to discuss goals provided by CTE

·   Show current student work and school stores, possibly via video

·   Provide opportunities for AC members to get involved with the students
Marketing Teachers

·   Advisory Committee

·   Students
Designate dates to meet

·   Invite AC members to activities/conferences/IES

·   Speakers
Location to meet Collaborating with committee to strengthen the program Provide examples of student work

·   Students are learning hands-on experiences
 

Program Advisory Chair
  

Date  
 
 

Career/Technical Director
  

Date  
 

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