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Everett Public Schools Sports and Entertainment Marketing Framework
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| Course: Sports, Recreation, and Entertainment Marketing | Total Framework Hours up to: 180 |
| CIP Code: | [X]Exploratory [ ]Preparatory | Date Last Modified: |
| Career Cluster: Marketing | Cluster Pathway: Marketing Communications |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: Sports, Recreation and Entertainment (SRE) Project (Section 1) |
| Leadership Alignment: Critical Thinking and Problem Solving: Sports, Recreation and Entertainment (SRE) Project (Section 1) |
Standards and Competencies
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| Standard/Unit: Marketing Roles |
| Competencies | Total Learning Hours for Unit: 20 |
| In the sports, recreation, and/or entertainment industry:
· Explain marketing functions · Explain the importance of marketing · Determine the elements of the marketing mix · Compare types of market segmentation (demographic, psychographic and geographic) · Explain rationale for branding |
Aligned Washington State Standards
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| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project - Sponsorship, Endorsement and Licensing (Section 2) |
| Leadership Alignment: Information Literacy: SRE Project - Sponsorship, Endorsement and Licensing (Section 2) |
Standards and Competencies
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| Standard/Unit: Sponsorships, Endorsement and Licensing |
| Competencies | Total Learning Hours for Unit: 20 |
| In the sports, recreation, and/or entertainment industry:
· Explain the use of naming rights · Identify types of sponsorships and relationship development · Evaluate the impact of sponsorship including advantages, disadvantages of sponsorships/endorsements · Explain how organizations and their sponsors develop an athlete’s/entertainer’s character · Identify the benefits of licensing to a team/entertainer and successful sports/entertainment licenses · Define endorsements and the benefits to both the organization and the athlete/entertainer |
Aligned Washington State Standards
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| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project – Product Planning (Section 3) |
| Leadership Alignment: Creativity and Innovation: SRE Project – Product Planning (Section 3) |
| Standards and Competencies |
| Standard/Unit: Product Planning |
| Competencies | Total Learning Hours for Unit: 20 |
| In the sports, recreation, and/or entertainment industry:
· Compare merchandizing strategies · Determine merchandising opportunities · Examine product lines |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project - Promotion (Section 4) |
| Leadership Alignment: Media Literacy: SRE Project - Promotion (Section 4) |
| Standards and Competencies |
| Standard/Unit: Promotion |
| Competencies | Total Learning Hours for Unit: 30 |
| In the sports, recreation, and/or entertainment industry:
· Examine the four elements of the promotional mix · Evaluate the advertising media forms (print, broadcast, specialty) · Analyze use of specialty promotions · Determine the role of advertising technology (including viral strategies) · Create promotional activities (special events as a sales-promotion strategy) |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project – Public Relations (Section 5) |
| Leadership Alignment: Communication and Collaboration: SRE Project – Public Relations (Section 5)
Media Literacy: SRE Project – Public Relations (Section 5) Creativity and Innovation: SRE Project – Public Relations (Section 5) |
Standards and Competencies
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| Standard/Unit: Public Relations |
| Competencies | Total Learning Hours for Unit: 20 |
| In the sports, recreation, and/or entertainment industry:
· Recognize publicity and its role in creating a positive or negative public image · Understand community-relations opportunities · Create a public-relations campaign · Create a player/entertainer event to maximize/capitalize on a athlete/celebrity’s appearance at event · Construct a press release |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project - Law and Ethics (Section 6) |
| Leadership Alignment: Information Literacy: SRE Project - Law and Ethics (Section 6) |
| Standards and Competencies |
| Standard/Unit: Law and Ethics |
| Competencies | Total Learning Hours for Unit: 20 |
| In the sports, recreation, and/or entertainment industry:
· Discuss contract law · Recognize legal implications of copyright and privacy · Discuss amateur sports law and regulatory organizations (e.g. Title IX, National Collegiate Athletic Association, International Olympic Committee, United States Olympic Committee) · Explain the role of agents · Assess ethics and the impact of unethical behavior · Describe the impact of labor issues including salary caps · Examine drug policies in sports |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
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| Performance Assessments: SRE Project - Facility Design and Management (Section 7) |
| Leadership Alignment: Creativity and Innovation: SRE Project - Facility Design and Management (Section 7) |
| Standards and Competencies |
| Standard/Unit: Facility Design and Management |
| Competencies | Total Learning Hours for Unit: 15 |
| In the sports, recreation, and/or entertainment industry:
· Determine ticket sales policies/strategies (refunds, rain dates, payment procedures, advance sales, etc.) · Evaluating the benefits of group, corporate, season, pre-season ticket sales, etc. · Bundle/Package extra amenities with tickets · Develop ticket-sales program proposal · Select admission and seating plans · Determine requirements for choosing a location and/or building and operating a facility · Identify elements that enhance venue attractiveness (facility-accessibility, trade area/drawing radius, parking; surrounding area-design/layout, amenities, personnel, sense of security) |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
|
| Performance Assessments: SRE Project - Product Research and Development (Section 8) |
| Leadership Alignment: Information Literacy: SRE Project - Product Research and Development (Section 8) |
Standards and Competencies
|
| Standard/Unit: Product Research and Development |
| Competencies
In the sports, recreation, and/or entertainment industry: | Total Learning Hours for Unit: 20 |
| ·
Identify steps in the marketing research process
· Differentiate between primary and secondary sources of data · Evaluate various data collection and sampling techniques · Explain the function of packaging |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
COMPONENTS AND ASSESSMENTS
|
| Performance Assessments: SRE Project - Event Planning (Section 9) |
| Leadership Alignment: Social and Cross-Cultural: DECA Community Service Projects
Leadership and Responsibility: DECA Community Service Projects Critical Thinking and Problem Solving: SRE Project - Event Planning (Section 9) |
| Standards and Competencies |
| Standard/Unit: Event Planning |
| Competencies | Total Learning Hours for Unit: 25 |
| In the sports, recreation, and/or entertainment industry:
· Evaluate the stages (planning to execution) required to plan, organize and manage an event · Select venues for specific events by evaluating benefits and concerns of potential sites · Identify the components of the event triangle: event, sponsor, fan · Create an effective event budget · Determine goods and services required for an event |
Aligned Washington State Standards
|
| Communications
(National Core Standards) | Component 2.1: Uses language to interact effectively and responsibly in a multicultural context
2.1.1 Analyzes the needs of the audience, situation, and setting to adjust language and other communication strategies. Component 2.2: Uses interpersonal skills and strategies in a multicultural context to work collaboratively, solve problems, and perform tasks. 2.2.1 Uses communication skills that demonstrate respect. 2.2.2 Applies skills and strategies to contribute responsibly in a group setting. Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations 3.1.1 Applies skills to plan and organize effective oral communication and presentation. Component 3.2 Uses media and other resources to support presentations. 3.2.1 Uses available technology and resources to support or enhance a presentation. Component 3.3: Uses effective delivery. 3.3.1 Applies skills and strategies for the delivery of effective oral communication and presentations |
| Reading
(National Core Standards) | Component 2.1: Demonstrate evidence of reading comprehension.
2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences. 2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions. 2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text. Component 2.2: Understand and apply knowledge of text components to comprehend text. 2.2.2 Apply understanding of complex organizational features of printed text and electronic sources. Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text. 2.3.4 Synthesize information from a variety of sources. Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text. 2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations. 2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations. Component 3.1: Read to learn new information. 3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions. |
| Writing
(National Core Standards) | Component 1.1: Pre-writes to generate ideas and plan writing
1.1.1 Analyzes and selects effective strategies for generating ideas and planning writing. Component 1.5: Publishes text to share with audience. 1.5.1 Publishes in formats that are appropriate for specific audiences and purposes Component 2.2 Writes for different purposes 2.2.1 Demonstrates understanding of different purposes for writing Component 3.1 Develops ideas and organizes wiring Analyzes ideas, selects a manageable topic, and elaborates using specific, relevant details and/or examples. Component 3.1 Develops ideas and organize s writing 3.1.2 Analyzes and selects effective organizational structures. |
21st Century Skills
|
| Check those that students will demonstrate in this course: |
| LEARNING & INNOVATION
Creativity and Innovation [X]Think Creatively [X]Work Creatively with Others [ ]Implement Innovations Critical Thinking and Problem Solving [X]Reason Effectively [X]Use Systems Thinking [X]Make Judgments and Decisions [ ]Solve Problems Communication and Collaboration [X]Communicate Clearly [X]Collaborate with Others | INFORMATION, MEDIA & TECHNOLOGY SKILLS
Information Literacy [X]Access and /evaluate Information [ ]Use and Manage Information Media Literacy [X]Analyze Media [X]Create Media Products Information, Communications and Technology (ICT Literacy) [ ]Apply Technology Effectively | LIFE & CAREER SKILLS
Flexibility and Adaptability [ ]Adapt to Change [ ]Be Flexible Initiative and Self-Direction [ ]Manage Goals and Time [ ]Work Independently [ ]Be Self-Directed Learners Social and Cross-Cultural [X]Interact Effectively with Others [X]Work Effectively in Diverse Teams Productivity and Accountability [ ]Manage Projects [ ]Produce Results Leadership and Responsibility [ ]Guide and Lead Others [X]Be Responsible to Others |