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    Everett Public School Advanced Business and Marketing Framework
    Course: Advanced Business and Marketing
    Total Framework Hours up to: 90
    CIP Code: 521401
    [ ] Exploratory [X] Preparatory  
    Date Last Modified: 12/19/2011
    Career Cluster: Business Administration
    Cluster Pathway: General Management
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: Program of Work
    Leadership Alignment: Information, Communications and Technology: Program of Work

    Productivity and Accountability: Program of Work

    Leadership and Responsibility: Program of Work
    Standards and Competencies
    Standard/Unit: Strategic Management
    Competencies
    Total Learning Hours for Unit: 15
    ·   Explain the nature of and develop program of work/action plans (SM:007) (MN) (SM:012) (ON)

    ·   Define organizations mission (SM:009) (ON)

    ·   Develop organizations goals/objectives (SM:008) (ON)

    ·   Conduct an organizational SWOT (SM:010) (ON)

    ·   Explain external planning considerations (SM:011) (MN)
    Aligned Washington State Standards
    Communication

    (National Core Standards)

     
    Component 1.1: Uses listening and observation skills and strategies to focus attention and interrupt information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 1.2: Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

    1.2.1 Evaluates effectiveness of and creates a personal response to visual and auditory information.
    Reading

    (National Core Standards)
    Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing

    (National Core Standards)
    Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.  
     
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: DECA Written/Chapter Events
    Leadership Alignment: Creativity and Innovation : DECA Written/Chapter Events

    Critical Thinking and Problem Solving: DECA Written/Chapter Events

    Communication and Collaboration: DECA Written/Chapter Events

    Initiative and Self-Direction: DECA Written/Chapter Events

    Social and Cross-Cultural: DECA Written/Chapter Events
    Standards and Competencies
    Standard/Unit: Project Management
    Competencies
    Total Learning Hours for Unit: 30
    ·   Explain the nature of project management and standard project-management processes (OP:158) (SP)

    ·   Effectively apply time-management skills (PD:019) (SP)

    ·   Identify resources needed for project (OP:003) (SP)

    ·   Develop and implement project plan and evaluate project results (OP:001) (OP:159) (SP)

    ·   Apply project-management tools and processes to monitor project progress (OP:002) (SP)

    ·   Coordinate schedules and activities to achieve project goals (SP)

    ·   Delegate, manage and coordinate efforts of cross-functional teams to achieve project goals (HR:387) (SU)
    Aligned Washington State Standards
    Communication

    (National Core Standards)
    Component 1.1: Uses listening and observation skills and strategies to focus attention and interrupt information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 1.2: Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

    1.2.1 Evaluates effectiveness of and creates a personal response to visual and auditory information.
    Reading

    (National Core Standards)
    Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing

    (National Core Standards)
    Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.  
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: DECA Written/Chapter Events
    Leadership Alignment: Information, Communications and Technology: DECA Written/Chapter Events
    Standards and Competencies
    Standard/Unit: Finance
    Competencies
    Total Learning Hours for Unit: 15
    ·   Determine relationships among total revenue, marginal revenue, output, and profit (FI:358) (MN)

    ·   Describe the nature of cost/benefit analysis in relation to projects (FI:357) (MN)

    ·   Set financial goals (FI:065) (CS)

    ·   Estimate, create and monitor operating budgets for planned projects (FI:098) (SU) (FI:326, FI:323) (MN)
    Aligned Washington State Standards
    Math

    (National Core Standards)
    M1.1. Core Content: Solving problems

    M1.1.A Select and justify functions and equations to model and solve problems.

    M1.1.B Solve problems that can be represented by linear functions, equations, and inequalities.

    M1.1.D Solve problems that can be represented by exponential functions and equations.

    M1.5. Core Content: Data and distributions

    M1.5.A Use and evaluate the accuracy of summary statistics to describe and compare data sets.

    M1.5.C Make valid inferences and draw conclusions based on data.

    M2.6. Core Processes: Reasoning, problem solving, and communication

    M2.6.A Analyze a problem situation and represent it mathematically.

    M2.6.B Select and apply strategies to solve problems.
    Communication

    (National Core Standards)
    Component 1.1: Uses listening and observation skills and strategies to focus attention and interrupt information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 1.2: Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

    1.2.1 Evaluates effectiveness of and creates a personal response to visual and auditory information.
    Reading

    (National Core Standards)
    Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing

    (National Core Standards)
    Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.  
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: DECA Written/Chapter Events
    Leadership Alignment: Media Literacy: DECA Written/Chapter Events
    Standards and Competencies
    Standard/Unit: Promotion
    Competencies
    Total Learning Hours for Unit: 20
    ·   Identify the elements and coordinate the activities of the promotional mix (PR:003, PR:07) (SP)

    ·   Explain and appropriately select types of advertising media (PR:00) (SP)

    ·   Design a promotional plan (PR:073) (SP)

    ·   Determine the use of technology in the promotion function (PR:100) (SP)

    ·   Discuss considerations in using mobile technology for promotional activities (NF:097) (SP)

    ·   Discuss internal and external audiences for public-relations activities (PR:253) (SP)

    ·   Create and plan appropriate public-relations activities (PR:252) (SP)
    Aligned Washington State Standards
    Communication

    (National Core Standards)
    Component 1.1: Uses listening and observation skills and strategies to focus attention and interrupt information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 1.2: Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

    1.2.1 Evaluates effectiveness of and creates a personal response to visual and auditory information.
    Reading

    (National Core Standards)
    Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    Writing

    (National Core Standards)
    Component 1.5: Publishes text to share with audience.

    1.5.1 Publishes in formats that are appropriate for specific audiences and purposes.  
    COMPONENTS AND ASSESSMENTS
    Performance Assessments: DECA Written/Chapter Events Presentation
    Leadership Alignment: Communication and Collaboration: DECA Written/Chapter Events

    Information, Communications and Technology: DECA Written/Chapter Events
    Standards and Competencies
    Standard/Unit: Communication Skills
    Competencies
    Total Learning Hours for Unit: 10
    ·   Employ effective verbal communications using appropriate styles for target audience (CO:147) (PQ) (CO:084) (CS)

    ·   Design and demonstrate an effective oral presentation using visual aids (CO:025) (SP) (CO:087) (CS)

    ·   Provide legitimate responses to inquiries (CO:060) (PQ)

    ·   Participate in group discussions (CO:053) (CS)

    ·   Utilize appropriate formats for professional informational and persuasive communications/correspondence (CO:016, CO:031, CO:039, CO:088, CO:090, CO:133) (CS)

    ·   Prepare, edit and revise complex written reports, proposals and executive summaries consistent with professional standards (CO:009, CO:062) (MN) (CO:091) (SP) (CO:089) (CS)
    Aligned Washington State Standards
    Communication

    (National Core Standards)
    Component 1.1: Uses listening and observation skills and strategies to focus attention and interrupt information.

    1.1.1 Applies a variety of listening strategies to accommodate the listening situation.

    Component 1.2: Understands, analyzes, synthesizes, or evaluates information from a variety of sources.

    1.2.1 Evaluates effectiveness of and creates a personal response to visual and auditory information.

    Component 3.1: Uses knowledge of topic/theme, audience, and purpose to plan presentations.

    Applies skills to plan and organize effective oral communication and presentation.

    Component 3.3: Uses effective delivery.

    Applies skills for delivery of effective oral communication and presentations.

    Component 4.1: Assesses effectiveness of one’s own and others’ communication.

    Analyzes and evaluates strengths and weaknesses of one’s own communication using own or established criteria.
     
    Reading

    (National Core Standards)
    Component 2.1: Demonstrate evidence of reading comprehension.

    2.1.5 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: synthesize ideas from selections to make predictions and inferences.

    2.1.6 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: monitor or meaning, create mental images, and generate and answer questions.

    2.1.7 Apply comprehension monitoring strategies for informational and technical materials, complex narratives, and expositions: determine importance and summarize the text.

    Component 2.2: Understand and apply knowledge of text components to comprehend text.

    2.2.2 Apply understanding of complex organizational features of printed text and electronic sources.

    Component 2.3: Expand comprehension by analyzing, interpreting, and synthesizing information and ideas in literary and informational text.

    2.3.4 Synthesize information from a variety of sources.

    Component 2.4: Think critically and analyze author’s use of language, style, purpose, and perspective in informational and literary text.

    2.4.5 Analyze text to generalize, express insight, or respond by connecting to other texts or situations.

    2.4.6 Analyze and evaluate the presentation and development of ideas and concepts within, among, and beyond multiple texts or situations.

    Component 3.1: Read to learn new information.

    3.1.1 Analyze web-based and other resource materials (including primary sources and secondary sources) for relevance in answering research questions.
    21st Century Skills
    Check those that students will demonstrate in this course:
    LEARNING & INNOVATION

    Creativity and Innovation

    [X] Think Creatively

    [X] Work Creatively with Others

    [ ] Implement Innovations

    Critical Thinking and Problem Solving

    [ ] Reason Effectively

    [ ] Use Systems Thinking

    [X] Make Judgments and Decisions

    [X] Solve Problems

    Communication and Collaboration

    [X] Communicate Clearly

    [ ] Collaborate with Others
    INFORMATION, MEDIA & TECHNOLOGY SKILLS

    Information Literacy

    [ ] Access and /evaluate Information

    [ ] Use and Manage Information

    Media Literacy

    [X] Analyze Media

    [X] Create Media Products

    Information, Communications and Technology

    (ICT Literacy)

    [X] Apply Technology Effectively

     
    LIFE & CAREER SKILLS

    Flexibility and Adaptability

    [ ] Adapt to Change

    [ ] Be Flexible

    Initiative and Self-Direction

    [X] Manage Goals and Time

    [X] Work Independently

    [X] Be Self-Directed Learners

    Social and Cross-Cultural

    [X] Interact Effectively with Others

    [ ] Work Effectively in Diverse Teams

    Productivity and Accountability

    [X] Manage Projects

    [X] Produce Results

    Leadership and Responsibility

    [ ] Guide and Lead Others

    [ ] Be Responsible to Others  


     

     

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