| · Functions of Marketing/overview | ||
| · The marketing concept | ||
| · Management styles and duties (ownership, sole proprietor, partnership, corporation) | ||
| · Stock Market (basics, stocks vs. mutual funds, portfolio development) | ||
| · Economic utilities (information, possession, form, place, time) | ||
| · Supply, demand | ||
| · Pricing structures | ||
| · Marketing Segmentation (target market formation/marketing research/survey development) | ||
| · Distribution (indirect vs. direct, channels, etc.) | ||
| · Company and product image | ||
| · Logos, slogans, product packaging | ||
| · Promotion, media types, advertising basics | ||
| · Personal selling, 7 steps in the sales process |
| · Customer service | ||
| · Product mix | ||
| · commercial development | ||
| · Newsletter writing | ||
| · profit margins | ||
| · vendor relations | ||
| · developing financial reports | ||
| · Management tips | ||
| · resume and cover letter writing | ||
| · interview techniques | ||
| · promotion plan development | ||
| · new product promotion | ||
| · effective team member behaviors, positive working relationships | ||
| · the Fish philosophy | ||
| · providing feedback (for employee evaluations) | ||
| · suggestion selling | ||
| · business ethics | ||
| · effective meetings | ||
| · staff motivation |
| · Conflict resolution | ||
| · time management | ||
| · goal setting and achieving | ||
| · leading change | ||
| · ethics | ||
| · working with others | ||
| · making decisions | ||
| · delegation | ||
| · stakeholder management | ||
| · Total Quality Management | ||
| · Meeting management | ||
| · risk taking | ||
| · creative thinking |
| · History of fashion | ||
| · Use of design in fashion | ||
| · Fashion distribution | ||
| · Product and service planning | ||
| · Fashion marketing | ||
| · Fashion technology | ||
| · Fashion design | ||
| · Characteristics of textiles and yarns | ||
| · Fabric design and construction | ||
| · Planning a fashion show | ||
| · Merchandising | ||