- ASSESS
EVALUATE
RESPOND
RESPONSE CONSIDERATIONS
SOCIAL MEDIA
POSTING
Has someone discovered a
post about your organization? “UNHAPPY CUSTOMER”
Is the posting a result of a
negative experience from one of
our stakeholders? Do you want to respond?
YES
YES
YES
MONITOR
ONLY
Avoid responding
to specific posts,
monitor the site for
relevant information
and comments.
- TIMELINESS
Take time to create
good responses,
from a few hours
to a day.
Social media response guide 
