| - Marketing Advisory Committee
Curriculum Discussion
CURRENT COURSES TAUGHT
Introductory Marketing
Functions of Marketing/overview
The marketing concept
Management styles and duties (ownership, sole proprietor, partnership, corporation)
Stock Market (basics, stocks vs.
- direct, channels, etc.)
Company and product image
Logos, slogans, product packaging
Promotion, media types, advertising basics
Personal selling, 7 steps in the sales process
Marketing Operations (student store)
Customer service
Product mix
commercial development
Newsletter writing
profit margins
vendor relations
developing financial reports
Management tips
resume and cover letter writing
interview techniques
promotion ... |
Mktg Handout (Curr)10-26-04.doc 
