Curriculum DiscussionCURRENT COURSES TAUGHTIntroductory MarketingFunctions of Marketing/overview The marketing conceptManagement styles and duties (ownership, sole proprietor, partnership, corporation)Stock Market (basics, stocks vs.
direct, channels, etc.)
Company and product imageLogos, slogans, product packagingPromotion, media types, advertising basicsPersonal selling, 7 steps in the sales processMarketing Operations (student store)Customer serviceProduct mixcommercial developmentNewsletter writingprofit marginsvendor relationsdeveloping financial reportsManagement tipsresume and cover letter writinginterview techniquespromotion ...
Allowed
Microsoft Office Word (.doc, .dot) - application/msword
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